The Michigan Farm Bureau reported record attendance at its annual Voice of Agriculture Conference held in Traverse City, Michigan, in January.
The weekend featured workshops, tours and speakers that urged
attendees to make gains in both promotion and education, the bureau said on its website. The need to help the
average consumer understand both the challenges and victories involved in
modern American food production was a major focus of many of the workshops at the annual event, which also featured training sessions focused on farm
safety, grant writing and the most effective use of social and mass media.
During the first day of the annual meeting, tour buses took
attendees to various Traverse City area operations where they learned
first-hand about new advances in the farm industry, the posting said. Visitors learned about the Farm-to-Freezer
operation of the Benzie-Manistee County Farm Bureau, the Triple D Orchards
processing facility where cherry concentrate is produced and the Black Star Farms
winery. Northwest Michigan College, the host site for Michigan State University’s
agriculture technology program hosted an educational session concerning the use
of drones or unmanned aerial vehicles.
Randy Krotz, CEO of the U.S. Farmers and Ranchers Alliance, delivered
the keynote address, summarizing consumer interest in the processes of food production
and challenging attendees at the conference to speak up and share their
expertise and authority with everyday consumers, the bureau posting said. Scott Westerman, associate
vice president for alumni relations at Michigan State University also addressed
the group, calling on members of the Michigan Farm Bureau to embrace change by
asking simple questions of themselves, the posting said.
Organizations in this story
Michigan Farm Bureau 7373 W. Saginaw Hwy Lansing, MI 48917
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