NCGA names new vice president of communications
Corn is often mentioned in the media, with corn ethanol, corn prices and corn syrup, but the farmer is rarely ever the focus on these media pieces. To adjust the perspective, Hagan will tell the farmer’s story of sustainability and productivity with corn.
“Mary has over 20 years of experience developing and implementing complex communication strategies with high profile agriculture and consumer products companies,” Chris Novak, NCGA chief executive officer, said. “She excels at collaboratively leading teams in creating communications that drive strategic priorities, moving the needle to positively influence both perceptions and actions. We’re excited to have her as a part of our team.”
Previously, Hagan was a managing director of Osborn Barr, which is an ad agency that focuses on agriculture. Her responsibilities included advertising, digital marketing, media, media relations and public relations. Her clients included Merck Animal Health, Michelin and Monsanto.
“The NCGA’s new strategic plan includes a focus on improving consumer trust,” Chip Bowling, NCGA president and farmer from Newburg, Maryland, said. “Mary’s work helping counter negative perceptions and uniting diverse groups is exactly the type of experience and leadership we need to help us strengthen our relationship with customers and consumers.”