Adama teams up with Phytech
The PlantBeat System is a simplified, alert-driven mobile platform that combines predictive algorithms and data analysis with crop-health and supportive data to provide real-time recommendations, primarily for irrigation - one of the most important aspects of the growing process. The data is transmitted in real-time via mobile devices, helping growers make decisions that impact both the quality and yield of their crops.
The collaboration between the companies has started with pilot projects in the United States and in Brazil, and more countries will be added in the coming months.
Adama Senior Strategy and Resources Vice President Dani Harari said the company’s core purpose is to simplify farmers' lives and improve their yields by creating simplicity in agriculture.
“This collaboration with an innovative company like Phytech is a powerful example of how Adama, with its global, farmer-centric commercialization platform, is uniquely positioned to bring simplicity and the best of Israeli innovation to farmers around the world," Harari said.
Phytech CEO Sarig Duek said the company is proud and excited to partner with Adama to provide growers in key crops and markets with the PlantBeat System so they can increase yields by optimizing irrigation practices.
“We believe that Adama's grower-focused approach will ensure the successful implementation of the technology for the benefit of growers worldwide," Duek said.