Monsanto premieres 360-degree underground crop-growth video technology

The 360-degree technology is on display at the Farm Progress Show.
The 360-degree technology is on display at the Farm Progress Show. | File photo
Growers now have technology that will allow them to see underground crop development and how to protect crops from pests and disease thanks to Monsanto’s new 360-degree video technology.

The technology, which premiered at the Farm Progress Show 2016, allows growers to see naturally occuring microbials from every angle as well as the effect conventional seed-applied products have on crops.

“This type of 360-degree video technology not only explains, but actually shows farmers how the Seed Applied Solutions offering contributes to our systems approach as one of our most advanced way to increase yield,” Brent Craig, North America Seed Applied Solutions lead, said. “This user-driven, immersive video allows us to demonstrate a complex approach in a simple, easy-to-understand way – a demonstration that shows natural microbes working with chemistry above and below ground to support healthier plants. Initial feedback from engagement with our 360-degree video technology has been extremely positive and we can’t wait to hear more from our growers during the Farm Progress Show.”

Monsanto BioAg teamed up with Acceleron Seed Applied Solutions to create the Seed Applied Solutions division of Monsanto which is responsible for the 360-degree technology.

“In order to better understand and explain how this approach functions, we needed a visual medium with a 360-degree view of the products interacting with the seed both above and below ground. By allowing natural microbials products to work with proven seed-applied products, growers are able to fully support the potential of each seed they plant,” Craig said. “Modern farming technologies are constantly evolving and new approaches, like Seed Applied Solutions, have allowed growers to maximize their operation’s yield potential year after year.”

The 360-degree technology is on display at the Farm Progress Show in Booths 418, 856 and 960. Anyone unable to attend the Show can visit to experience the technology.

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