PureCircle to invest $100 million in agronomy program

PureCircle’s approach to growing stevia is focused on science and sustainability.
PureCircle’s approach to growing stevia is focused on science and sustainability. | File photo
PureCircle, a leading producer of high-purity stevia ingredients, is investing an additional $100 million for the PureCircle Agronomy Program.

It is investing the large amount of money with the goal of creating the largest, national stevia supply in the world by expanding more than 15 growing regions.

"This investment highlights our commitment to providing our customers with the largest, natural supply of stevia leaf extract," Jordi Ferre, PureCircle's chief operating officer, said. "We are diversifying the countries we grow in to meet the needs of the food and beverage industry as the demand for naturally grown stevia continues to rise. Our PureCircle Stevia Agronomy Program has been the foundation for these expansion efforts, supplying us with the knowledge we needed to take this pivotal step towards year-round farming."

PureCircle’s approach to growing stevia is focused on the science behind and the sustainability of growing the stevia, as well as growing it in such a way that growers and communities receive the most benefit.

"These three areas really encompass how we approach growing stevia," Faith Son, PureCircle's vice president of global marketing and innovation. "There is real science behind how we grow the best tasting stevia naturally and do it in a way that's sustainable and benefits farmers and their communities. This investment allows us to stay at the forefront of innovation and deliver great tasting products at a scale that fits with the needs of global brands."

Pure Circle was founded in 2002 and has offices throughout the world and its headquarters in Kuala Lumpur, Malaysia.

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