Genevieve O’Sullivan has joined CropLife America (CLA) as director of communications and marketing.
“We are excited to have Genevieve join our communications team,” CLA President and CEO Jay Vroom announced Feb. 5. “Her strong communications background, combined with an emphasis in local and state government policy work, will enhance the ability of CLA to communicate with government officials in a concise and effective manner.”
Her primary role will be to develop and recommend communications, branding and marketing efforts to promote the company’s core mission and objectives. She will also be the primary contact person for the media while working with communications employees to produce publications and reports as needed.
O’Sullivan’s direct supervisor will be William Kuckuck, CLA’s executive vice president and chief operating officer.
“Mrs. O’Sullivan’s experience with communications in both the private and public sectors will benefit CLA, Kuckuck said. "With prior projects that include marketing complex messages and programs to government officials and the public, she brings energy and skills that will assist us in reaching out to existing and new audiences.”
Before coming to CLA, O’Sullivan worked as the director of communications at the National Association of State Foresters where she was responsible for the coordination of state agencies across the country. She also launched a new website for the association and established new branding that was consistent to its identity and message.
In addition to her agricultural work, O’Sullivan co-owns Sona Creamery and Wine Bar in Washington, D.C. with her husband.
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