Farmers Edge expands sales and operations in Midwest

Farmers Edge, a provider of precision agriculture and independent data management solutions, announced plans to expand its sales and operations teams in Illinois, Iowa, Kansas, Missouri, Nebraska, North Dakota, South Dakota and Wisconsin.

“We’ve seen Monsanto and a recent surge of new start-ups targeting the Midwest, which has a plethora of free and historical data that already exists. But trying to sell digital data in these well-established markets is a commodity game that offers growers very little in the way of new information,” Farmers Edge President and CEO Wade Barnes said. “Their challenge is compounded when you move out of data-rich environments like the Midwest to a state like North Dakota, where the data simply doesn’t yet exist. Our strength lies in our ability to extrapolate fresh, field-level data in both data-rich and data-sparse regions. This is why we’re thriving.”

Farmers Edge provides growers with high-quality and accurate data, without having to rely heavily on existing public data. They go to straight to the field for analysis and modeling.

Growers will now have better access to the Farmers Edge Precision Solutions package which offers a "comprehensive turnkey system" including variable rate technology; soil sampling and analysis; field centric weather monitoring; in-field telematics and data transfer; high-resolution satellite imagery; field-centric data analytics; access to integrated farm management platform; and real boots on the ground.