A commercial collaboration was announced Monday between Adama Agricultural Solutions Ltd. and part of the ChemChina group, which is comprised of five Chinese crop-protection entities.
The collaboration will become the exclusive domestic sales platform for their crop protection products, which is estimated to bring in $90 million this year.
The collaboration means that Adama can enter the Chinese market faster than originally thought. Adama will also expand its commercial network and customer reach. They will employ 170 of the five entities' employees for sales, marketing and registration departments.
Adama will use the beginning of 2016 to make its way into the Chinese domestic market with a branded sales platform. It will bring its portfolio of advanced crop protection solutions to the fastest-growing agricultural market which is currently the third-largest in the world.
The five entities are Hubei Sanonda, Jiangsu Anpon, Shandong Dacheng, Anhui Chemical Group and Jiamusi Heilong Agrochemical. They are controlled by the China National Agrochemical Corp., a controlling shareholder of Adama.
Adama's products range from high-quality herbicides, insecticides and fungicides to help the world’s farmers to produce the best crop yield possible. It had revenues of over $3.2 billion in 2014.
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