Syngenta improves website to serve turf professionals

The turf professionals’ website, GreenCast Online, has undergone improvements to access product and program information, technical tips and a collection of agronomic tools that can also be accessed on mobile devices.

The new website allows users to browse Syngenta product portfolio, read technical articles and subscribe to e-newsletters from either a computer or a mobile device such as smart phones or tablets.

“Delivering information in the most convenient way for our customers is important to Syngenta,” Tripp Trotter, Syngenta’s head of marketing for turf and ornamentals, said. “We know they spend most of their time outside the office and we’ve seen a substantial increase in mobile traffic on GreenCast, so making key tools and information easily available on mobile devices is essential.”

The resources for the golf, lawn and landscape, sports turf and aquatics are also updated on the GreenCast website.

Syngenta employs 28,000 people in 90 countries to transform how crops are grown to feed the world’s hungry, rescue land from degradation, enhance biodiversity and revitalize rural communities.

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