Vivid Life Sciences adds 10 research and development sites

Thanks to Vivid Life Sciences, more than 10 locations throughout the country have U.S. research and development programs up and running.

"The main focus of our research program is to test our technology platforms to determine where we can help American farmers better solve yield issues and, in turn, improve their (return on investment)," Vivid Life Sciences CEO Josh Krenz said.

He added that the R&D network would further define and advance Vivid Life Science's technology platforms, including seed treatments, yield enhancement products, and biologicals in row crops and vegetables.

Among the research partners is AgriThority, an independent global science consultancy.

"Through our research, we are able to help our partners and distributors better position our technologies with the right farmer on the right acres,” Krenz said. Krenz also said Vivid Life Sciences has identified some key issues that farmers face. With their research, they will directly test products in real-world situations.

"One area we're focusing on is zinc," Krenz said. "We've seen differences in zinc utilization based on the type of hybrid, moisture level, temperature and farming practices. We are learning how to deliver zinc to mitigate variability in emergence and germination so farmers can get higher, more consistent stand counts."