Verdesian names new VP of sales

Verdesian Life Sciences named Charles "Chuck" Broughton the new vice president of sales in the Seed Treatments and Inoculants Division for the United States and Canada on Tuesday.

Broughton has 30 years of experience in seed treatment and inoculant sales.

He previously worked with DuPont Pioneer, where he was instrumental in the launch of seed treatments in the Americas as well as introducing better marketing strategies for the global market. He also has worked for Novozymes BioAg Group; EMD Crop Bioscience; Strategic Diagnostics, Inc.; Meteorlogix; Pharmacia Corporation; and Novartis Crop Protection.

“Broughton’s consistently high achievements in generating new business and reaching untapped markets is something Verdesian is excited to bring to our team," Greg Thompson, chief operating officer of Verdesian,  said. "Moving forward, we see his position focused on expanding our rapidly growing line of new product innovations and gaining commitment among team members to bring a creative edge to the seed treatment and inoculant market.”

Founded in 2012, Verdesian wants to grow in the industry while there is newfound interest in seed treatment.  Thompson said the company has an opportunity to do so with Broughton on the Verdesian team.

“Chuck is an important hire for us in this space at a pivotal time in the industry," Thompson said. "He’s launched some of the biggest products in agriculture, and pushed them to succeed on a global scale. The Verdesian team looks forward to integrating his customer-centric, solution-oriented approach into our seed treatment and inoculants sales force.”

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Verdesian Life Sciences

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