IPSA targeting farmers with new ad campaign

The Independent Professional Seed Association (IPSA) announced the start of an advertising campaign designed to convince farmers why they should have faith in IPSA-member companies on Tuesday.

"We believe this campaign captures the essence of why farmers should consider independent seed companies as a valuable resource for their row crop, forage and cereal grain seeds," IPSA Executive Director Todd Martin said.

"Our family-owned member companies serve a vital role in providing locally adapted seed backed by the kind of personal yet professional service that's hard to find in today's market,"  Martin said.
Engle Creative Solutions of Columbia, Missouri, created the campaign for the IPSA and its member companies.

"When it comes to seed, bigger isn't always better. That's why you see corn hybrids and soybean varieties from IPSA member companies always performing well in state yield trials." Engle Creative Solutions President Steve Engle said about the IPSA  campaign. 

Engle said that IPSA members enjoy a shared level of local expertise other companies do not.

The campaign will run in various media outlets and on the IPSA website. The campaign also will be made available to every IPSA member for use in any and all marketing efforts.

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Independent Professional Seed Association

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