CNH Industrial highlights its contributions to sustainability at Milan meeting

Carlo Lambro, member to CNH Industrial's Group Executive Council and brand president for the company's New Holland Agriculture unit, highlighted development of the company’s innovative solutions that seek to accomplish long-term sustainability during a session on agriculture and food security at the International Agricultural Forum, which was held from June 4 to June 5 in Milan, Italy.

The theme of the universal event was "Feeding the Planet, Energy for Life," and it was organized by the Italian Ministry of Agriculture, Food and Forestry.

Lambro said that by providing innovative products, technologies and solutions for the agriculture, transport and construction sectors that abide by environmentally responsible operating practices, CNH Industrial was doing its part to address global issues such as nutrition, food security and climate change.

As examples, Lambro cited the company’s ongoing investment in advanced farming technologies such as precision land management -- which optimizes the use of inputs such as seed and fertilizer to ensure maximum returns -- the development of conservation agriculture, practicing minimum mechanical soil disturbance to maintain minerals, preventing water loss from within the soil and stopping erosion.

“This not only leads to higher yields, but it also prevents potentially harmful and wasteful surpluses from damaging the environment,” Lambro said. “Soil is a farm's lifeblood. That's where the present and future viability of a farm lies, so protecting it -- maintaining the nutrients it contains -- is vital to every farmer's future."

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