Verdesian promotes Brown to general manager for Europe

Verdesian has announced that Martin Brown will become the company’s general manager of Europe while current General Manager John Haywood will move to a technical and product development manager position.

“Brown is an innovative thinker with excellent business insights for international strategy,” Chief Operating Officer Greg Thompson said. “We are delighted to welcome him to the team to build on the solid foundation we have in Verdesian E.U. As we implement our strategic plans with continued focus on customer needs, there is a lot of potential to grow Verdesian’s international presence.”

Brown will be responsible for the overall vision, plan and operational leadership in Europe while Haywood will manage the strategy of Verdesian products and technologies in Europe. Haywood will report to Brown.

Brown has been in the pesticide and bio-agricultural industry for over 30 years. He has experience in executive, strategic and operational roles from ICI Agrochemicals, Twiga Chemicals, Zeneca, Syngenta and Agrimatco Ltd. and has worked with the Bill and Melinda Gates Foundation to raise $1 million for a post-harvest, biological insecticide development program in Sub-Saharan Africa.

He has a Bachelor of Science degree in agricultural chemistry from the University of Glasgow and certificates of business strategy and leadership from Bradford University, Management Center Europe and Market Focus Consulting.