Valagro names new global marketing director
Genot , who recently was Arysta Lifescience's head of marketing global biostimulants and innovative nutrition, brings over 25 years of experience of working with multinational companies as well as interest and experience in the development and marketing of biostimulants and crop protection and nutritional products.
He previously held key positions as global product manager for dithiocarbamate fungicides at Cerexagri, SA and development manager for north and central Europe at FMC Europe, SA-APG. He is one of the founding board members of the European Biostimulants Industry Council.
Genot received a degree in agriculture and received training at the INSEAD in France.
His experience strengthens Valagro’s global position in the biostimulant, crop protection and nutritional products industries.
Genot will report directly to Valagro CEO Prem Warrior.
Valagro is a leading company in the production and marketing of biostimulants and fertilizers. Founded in 1980, the company employs 370 people in its home country of Italy as well as 12 locations worldwide.