FMC Brazil has appointed agronomist Cesar Rojas as the new general director.
According to the company, the challenge of the new general director of Brazil will be "to expand and consolidate the business which is supported by different molecules, focusing on key crops" for the Brazilian agriculture. Therefore, the executive will rely on "a motivated organization to meet effectively its customers, which are the most important value for FMC."
"Being in front of one of the main business of one leading agrochemical companies in the world and acting strategically in one of the most important areas is a big challenge that I assume within the company," Rojas said. "I'm optimistic with this opportunity because I want to be part of the history of evolution of FMC."
With rich expertise of marketing and management, Rojas has been the director of some major companies in agrochemical industry in the country since 1998. In 2004, he assumed the leadership in Latin America of Cheminova, which was acquired by FMC.
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